I actually take this trip every year here in August since 2012 to attend a work conference. The hotel I work for is part of the Luxury Travel Network called Virtuoso and they organise this conference annually. All members of this network from the different tourism segments (Hotels, Cruise Ships, Travel Agencies, Tour Operators, Airlines, etc. ) come together for business, to learn, to network, to exchange the latest updates, to build on existing relationships, and make new travel friends in the process. It gets bigger every year but it's a set date in my annual travel schedule and it feels like coming home and seeing friends year after year again. It is a great opportunity to meet as many of your industry peers as possible in a short period of time. It is intense but definitely very worthwhile!